Jola Urbanik had already won Best Skin Therapist in the UK. What she was building next deserved a brand to match.
When she came to me, she was launching her first cosmetology business in Liverpool — and she needed more than a logo. She needed an identity that communicated the care, precision and warmth she brought to every client, before they’d stepped through the door. Her philosophy was simple and clear: every treatment should leave clients feeling relaxed and rejuvenated on the inside, radiant on the outside. The brand needed to say exactly that, before a word was spoken.
I came on board before a name existed, before a visual direction was set. We worked through brand naming together, arriving at Jola & Beauty Cosmetology — personal enough to build trust, professional enough to earn it. From there, the identity took shape: a refined visual language rooted in quiet luxury, built to translate from a business card pressed into a client’s hand to the signage above the salon door without losing an ounce of its character.
Every detail was considered. The weight of the typography. The restraint of the palette. The way a client would feel holding the shopping bag after their very first appointment.
This was a full brand identity project — from naming through to launch. Deliverables included brand naming, logo design and full mark system, colour palette and typography, business cards, greeting cards, shopping bags, retail packaging, DL brochure, salon signage, and website design.
“A very good listener who asks about the smallest details, coming up with extra ideas to create a visual identity that really captures what the business does.”
— Jola Urbanik, Founder, Jola & Beauty Cosmetology
www.jolaandbeauty.com
